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How might we move small farms towards sustainability?
Future Roots
Loughborough University| UX & Service Design MA | 2024
The site had moved from direct e-commerce to an enquire and quote system but had not redesigned their site considering the impact on users, resulting in an unsatisfying product browsing experience and an unclear conversion method.
Challenge
Prioritising the redevelopment of the information architecture and product pages to focus on the user’s journey and their key aims. Reviewing how the services/products are written about to remove ambiguous copy.
Solution
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