Hello I'm Amy,
a UX Practitioner with a focus on Behavioural Research and Service Design.
Researching test anxiety in high-stakes assessment experiences to inform future wellbeing-led design.
Wellbeing and Assessment SuperSprint
Cambridge University Press and Assessment - Internship - 2025
Researching and designing a sustainable agriculture service to help small UK farms.
Future Roots Project
Loughborough University - UX & Service Design MA - 2023/2024
Introducing a behavioural change approach to research planning for a live language practice test platform.
Litmus Behavioural Research Planning
Cambridge University Press and Assessment - Internship - 2025
Designing a digital product that helps EDF customers experiencing a life change improve energy habits.
Industry Team Project with EDF Energy
Loughborough University - UX & Service Design MA - 2023/2024
Hello, I'm Amy
I bring a unique perspective to UX research and design with a background in fine art, combining a love of creative problem-solving with a deep interest in behavioural research. Drawn to tackling complex problems, I am committed to creating solutions that genuinely matter to users and the world.
Have a look at my projects below to see how I put this into practice.
Wellbeing and Assessment SuperSprint
Cambridge University Press and Assessment - Internship – 2025
Whats in this project?
UX Research, Cognitive Behavioural Model, Affinity Diagramming, Collaborative Workshops, Education Design, Experience Mapping
​
Future Roots Project
Loughborough University - UX & Service Design MA - 2023/2024
Whats in this project?
UX Research, Behavioural Analysis (COM-B), Ethnographic Methods, Co-design, Systems Thinking, Prototyping & UI
​
​Litmus Behavioural Research Planning
Cambridge University Press and Assessment - Internship - 2025
Whats in this project?
Behavioural Change Analysis (COM-B), Behavioural Targeting, Research Planning
​
EDF team industry project
Loughborough University - UX & Service Design MA - 2023/2024
Whats in this project?
UX Research, Ethnographic Methods, Design Sprints, Prototyping & Storyboarding
​
Wellbeing and Assessment SuperSprint
Cambridge University Press and Assessment - Internship - 2025
Designing a agriculture service to support small farm sustainability
